Thriving Learners Institute - SISL (ASU - INTEL)

Challenge

Develop a comprehensive program to upskill Ugandan youth, enhancing employability and fostering social innovation, while increasing brand visibility and engagement for a non-profit organization.

Solution

Cross-functional Leadership: Led a team of five through The Social Innovation Startup Lab sponsored by Intel at ASU to design the Upskilling Ugandan Youth Program.

Business Model Development: Conducted thorough market and user research to shape TLI’s business model, ensuring alignment with the organization's mission and long-term goals.

Social Media Campaigns: Designed and executed targeted social media campaigns to boost brand visibility by 100% and improve engagement by 75%.

Results

• Successfully developed a robust framework for the effective utilization of $100K Mastercard funding.

• Doubled TLI’s brand visibility and increased online engagement by 75%.

• Facilitated the development of a sustainable program for Ugandan youth with a focus on long-term social impact.